Popcorn, carbon and 30 seconds to save the world.


We’re used to doing the impossible (three ingredients plus product action plus multisyllabic sub-brand names plus a functional benefit and an emotional benefit (even two) and a tagline and a corporate end frame) in a 30 second tv spot. Surely this skill can be turned to something that holds more meaning for more people in the long run. (Especially as it’s quite likely more people know the 30 second tv spot is endangered than the, let’s say, the snow leopard.)

Thus, The 30s Can Save the World.

We watched An Inconvenient Truth together this afternoon, with popcorn. Afterward, Joel announced our agency’s carbon score, 24, which put us in the “you can definitely do a lot more to cut your carbon emissions” category, and our individual scores. This is a top ten list I am mortified to be featured in. What the audit we took didn’t consider was carbon-offset activities, such as planting trees, investing in green enterprises, and, with us being Filipino, the use of tabo versus showers.

Before we left, the team distributed TarpBags, sewn from recycled advertising tarpaulin. Visit The McVie Show to learn more about TarpBags and to get your own. My bag was a National Dental Week streamer in its former life.

Archbishop Desmond Tutu: “Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world.” Please let all our little bits add up to an amazing emission of good.