We wore the jackets, rode the vans, carried the bags, lifted the streamers. Aside from attending the Ad Congress sessions, we were engrossed in a little guerilla marketing of our own. The 30s Can Save the World is a homegrown Y&R Philippines movement, a way to make An Inconvenient Truth a little more convenient to …
We’re used to doing the impossible (three ingredients plus product action plus multisyllabic sub-brand names plus a functional benefit and an emotional benefit (even two) and a tagline and a corporate end frame) in a 30 second tv spot. Surely this skill can be turned to something that holds more meaning for more people in …