quite upset that his prize (a home theater system from Solar Network’s Ad Congress raffle) isn’t available yet. At the agency, we’re used to handling promotion logistics. Having winners wait for their prizes, even though they are gratis, stretches a promise to the breaking point. I do hope he gets his flatscreen TV and DVD …
Month: November 2007
Autumn Flow Perfect for today’s weather. Thanks to Flickr’s aremac. Blogged with Flock
I’ve received several hits because of “Trillanes whatever,” so thanks to Joel, here is a (semi) transcript of that conversation. Trillanes: As soldiers, we will face this. Ces Drilon: So how are you going to face this? Trillanes: Whatever.
Two days ago, Chiqui, Mary and I met the Y&R regional director for digital at the Peninsula lobby. We had tea and Coke Light, then strolled inside to the Old Manila restaurant for dinner. It was a lively dinner, punctuated by phone calls from clients, capped by optimistic plans. The lobby is now tank food. …
While tanks roll down Makati Avenue, soldiers in camouflage train their guns onto the Peninsula topiary. It’s just another coup attempt in the Philippines. Joel and I didn’t notice anything amiss, driving along Ayala to the office around eleven this morning. In fact, we thought the traffic fairly light compared to Ortigas. When we arrived …
Because of you, the building powers-that-be cancelled this morning’s fire drill. No longer will we be mustered away from the comfort of our cubicles, instructed to briskly walk down twenty flights of stairs and herded shivering and whining out into the wet streets while fire trucks answer theoretical alarms and firemen rescue imaginary victims.
We wore the jackets, rode the vans, carried the bags, lifted the streamers. Aside from attending the Ad Congress sessions, we were engrossed in a little guerilla marketing of our own. The 30s Can Save the World is a homegrown Y&R Philippines movement, a way to make An Inconvenient Truth a little more convenient to …
I think it is a good measure of the man that people who had never read his work lined up to hear him read, and speak. I heard from Donna (who was handling the event) that there were people who tried to queue at half past midnight. Not all of them were old fans. Many …
Neil Gaiman talks of myth, reads an excerpt from The Graveyard and signs one hundred books tomorrow at El Centro in Subic. Fully Booked’s stall has been besieged by new fans, and the salesclerks are harassed but cheerful. I am introducing him, and moderating the discussion after his talk. The gods grant I do not …
It’s the way of the world. Leo Burnett flogs its Wildfire movement and its partnership with Contagious in every show. I’ve listened to this presentation or variations of it around three or four times. I’ve tried to sell engagement and interaction ideas as a priority before regular tv-driven campaigns, with a zero batting average so …