I’ve worked with brands for 25 years. That’s 52,000 hours of figuring out how to make brands engaging, persuasive, convincing – and ultimately, worth a place in someone’s life. The new Esterbrook has caused consternation among pen people. To me, it is an emerging story of the power of a brand, even after its original owners have gone, because of the meaning it holds for the people who love it.
Maleficent: “And before us we have…?” Sally: “A Wahl Eversharp Doric Airliner set in garnet! The fountain pen has an adjustable nib!” Maleficent: “Careful with the exclamation points. You could hurt someone.” Sally: “It sure is pretty.” Maleficent: “I concede that it is not unpleasing to the eye.” Maleficent: “I see time has not managed …
I love red rubber. Mottled, woodgrain, ripple, it makes me think of bikers in flames. It’s a classic material in pens, like vinyl in bondage wear. The earliest hard rubber pens came in any color you wanted, as long as it was black. Then manufacturers brought on the bling – repoussé bands, filigree overlays, full …
My intense flirtation with iMovie 08 continues, even if I had to restart the application thrice during editing. I had not realized the mpeg-1 format my Sony Cybershot N50 uses was incompatible with iMovie. Thank the galactic overlords for Visual Hub. It was a simple drag-and-drop from iPhoto (which selfishly imported both jpegs and mpegs …