I like cheese. Roquefort, raclette, havarti, emmental and good old cheddar make me happy. Actually, cheese of any kind makes me happy. So tonight it is havarti and a can of Coke Zero. Coke Zero launched today with a newspaper wrap, four or five ful-page sequential ads in the Inquirer and Star and a building drop-down. It felt like an obscene amount of media money, the kind that says, “I’m a leader brand and don’t you forget it!”