It’s the last week for ads to be eligible for the
Araw Awards in November. Today’s the deadline, actually. So if you see, for
example, a series of Pantene ads sporting only 1 hair instead of the regulation
full head of beautiful shiny hair parked on a beautiful face, that’s the
creative team stretching its muscles, so to speak. Or a series of
black-and-white Gatsby ads with Japanese brush strokes standing in for hair
styles, and not the usual smiling young men who are funky yet wholesome (read
“friendly yet authoritative,” a classic oxymoronic advertising brief).
Araw Awards in November. Today’s the deadline, actually. So if you see, for
example, a series of Pantene ads sporting only 1 hair instead of the regulation
full head of beautiful shiny hair parked on a beautiful face, that’s the
creative team stretching its muscles, so to speak. Or a series of
black-and-white Gatsby ads with Japanese brush strokes standing in for hair
styles, and not the usual smiling young men who are funky yet wholesome (read
“friendly yet authoritative,” a classic oxymoronic advertising brief).
I love this time of the year, which only
happens every two years. I love seeing what else, what if, who knows.
Good luck to us, and to all the other
agencies who want a taste of metal.