Coolhunters is a program on BBC World. Today’s
episode features Levi’s Europe. They hire trend scouts who breathe hip and eat
edgy. One of the designers was talking about taking a trip to China to research
really deep blues they could use in a prototype for recycled jeans. She took
pictures of Beijing’s worn, holey laundry and said, “it’s all visually pleasing
even though it’s so…battered here.” Now that’s inspiring, in a bent way:
rich-world design influenced by the accidental beauty of urban
poverty.
episode features Levi’s Europe. They hire trend scouts who breathe hip and eat
edgy. One of the designers was talking about taking a trip to China to research
really deep blues they could use in a prototype for recycled jeans. She took
pictures of Beijing’s worn, holey laundry and said, “it’s all visually pleasing
even though it’s so…battered here.” Now that’s inspiring, in a bent way:
rich-world design influenced by the accidental beauty of urban
poverty.