I’ve worked with brands for 25 years. That’s 52,000 hours of figuring out how to make brands engaging, persuasive, convincing – and ultimately, worth a place in someone’s life. The new Esterbrook has caused consternation among pen people. To me, it is an emerging story of the power of a brand, even after its original owners have gone, because of the meaning it holds for the people who love it.
Not much to say here, except: wow. Orange. One side burning, the other side chrome. The design makes me think of high-tech coffeemakers and Betabrand’s disco skirt. This is not my usual pen. It’s not vintage. It’s not Japanese. The nib isn’t flexible. I therefore conclude it must be The Power of Orange. A summer …