Chromagraph
Production Excellence Award, Radio
– Sound Design
Production Excellence Award, TV
– Filmex
Media (all three) –
Mindshare
Best in Industry Leadership and
Community Service – McCann Erickson
Best in
Management of Business – McCann Erickson
Best
in Market Performance – JimenezBasic
Best in
Creative – TBWA\Santiago Mangada Puno
Agency of
the Year – TBWA\Santiago Mangada Puno (for the third year in a
row!)
The AOY Tiangge! Tiangge! seemed
like a loony idea at first (and I seem to remember suggesting it, actually… I
could be wrong), but it turned out to be a big hit. No one wanted to sit down.
They all wanted to hang out at the booths and drink. Our Voodoo It Yourself
booth attracted a crowd, and had many buyers (who knew there were so many agency
people with a yen to stick a pin into something), but JimenezBasic brought home
the P20,000 prize for the best-selling booth. Ah well. We gave it a good shot.